Womenswear

Cop Copine

Reconnecting a cult brand with its audience

Martin led the creative repositioning of a cult French womenswear brand known for its unconventional, playful aesthetic and distinctive design language. He reinterpreted its creative heritage through a contemporary lens, staying true to its independent spirit rather than following trends.

The ambition was to reconnect with loyal, long-standing customers while attracting a younger generation drawn to the brand’s vintage appeal.

He rebuilt the design studio, hiring and leading a team of seven specialists across womenswear, knitwear, prints and accessories. Working closely with the in-house atelier and development teams, he redefined responsibilities, introduced more collaborative ways of working and brought a renewed customer focus to the creative process.

Mulberry

Turning creative vision into reality

Martin joined Mulberry during a major creative transition, playing a central role in defining a distinctive ready-to-wear vision. He translated the brand’s British identity and accessories heritage into a contemporary women’s wardrobe, establishing a coherent design language aligned with the runway.

He rebuilt and led the pre-collection ready-to-wear design studio, recruiting and managing a team of designers while establishing a new operating structure connecting the London creative hub with the production and distribution licensee in Florence. He established workflows and aligned creative and development teams to deliver collections within a complex, fast-paced environment.