BRAND INTELLIGENCE - CREATIVE LEADERSHIP - PRODUCT EXPERTISE
About
Martin understands each brand for what makes it unique, finds where it can grow and differentiate, and turns that insight into distinctive, compelling products.
“Not a formula, a way of thinking.”
Martin is a design leader with 20 years of international experience across Europe and Asia, spanning luxury, contemporary fashion and performance brands, including Bally, Burberry and Carsyda. His expertise spans menswear, womenswear and technical outerwear, and he specialises in building and evolving brands through product.
He has led creative teams, developed product strategies and built the structures needed to translate creative vision into commercially successful collections. His experience combines creative direction with a strong understanding of brand positioning, product development and commercial objectives.
With a background in textiles, fabric has always been at the heart of his design approach, shaping how he thinks about innovation, construction, function and aesthetics.
He also founded his own men’s resortwear label, Blu Paraíso, gaining first-hand experience of building a brand from the ground up, from identity and positioning to product development, production and distribution.
Working across different markets and business environments has shaped his approach to design and business. Rather than bringing the same aesthetic formula from one company to another, he brings a way of thinking that adapts to each brand’s ambitions.