BRAND INTELLIGENCE - CREATIVE LEADERSHIP - PRODUCT EXPERTISE
My story
“Identity is the foundation,
product is the voice”
Martin sees brand and design as a constant dialogue. Identity gives design its foundation, while product expresses a brand’s point of view and shapes what it stands for.
French-born designer Martin Pégourier has built his career around a passion for fabrics, a deep understanding of brands and a belief in purposeful design. Trained in textile design in Paris, he began his career in 2006, developing an approach where material innovation, creative expression and product relevance go hand in hand.
His experience spans luxury, contemporary fashion and lifestyle brands across Europe and Asia. In Milan, at Bally, he discovered the precision of luxury product-making, working closely with Italian manufacturers. In London, at Burberry, during the Christoper Bailey era, he explored how British heritage could be reinterpreted through technical innovation, functionality and translated into a desirable everyday wardrobe.
Over time, his focus expanded to creative leadership. At Mulberry, he rebuilt the precollection ready-to-wear structure, developing a team and connecting the London design hub with its Italian manufacturing partner. At Topman, he led a team of eight designers in the creative relaunch of Topman Design, developing a new direction for the label under the name Rockit.
His work with brands across Asia, specialising in technical outerwear and down-filled products for both menswear and womenswear, broadened his understanding of different markets and consumer expectations. These experiences strengthened his ability to identify opportunities, develop distinctive product propositions and lead creative teams across diverse cultural and commercial environments.
As Creative Director at Cop Copine, he took on the challenge of repositioning a cult French womenswear brand, building on its unconventional design heritage and devoted following while appealing to a new generation drawn to its archive.
An entrepreneurial spirit has also shaped his journey. As founder of Blu Paraíso, he developed a resortwear label designed to move beyond holidays into everyday living, building the brand from its initial vision to distribution across eight luxury resort boutiques, supported by pop-up activations.
Today, Martin brings together creative vision, product
expertise and an entrepreneurial approach to leadership.
He believes a brand is only as strong as its point of view.
His experience enables him to translate brand identity into
contemporary, relevant products, while building the creative
teams and structures needed to bring that vision to life.